Trademark FAQs - related questions & answers

Question: Why should a start-up company care about trademarks

Answer:
Although their first product launch may be years away, new companies need to pay attention to trademark protection. Trademark rights in a company or product name should be locked up as soon as possible.

Question: I want to complain about a company. Can I use their name and logo?

Answer:
Yes. While trademark law prevents you from using someone else's trademark to sell your competing products, it doesn't stop you from using the trademark to refer to the trademark owner or its products.

Question: Do I need to translate my trademarks into a foreign language?

Answer:
No. When translating text/documents into another language, the trademark doesn’t need to be translated. Often there is no literal translation of the term, and the significance of the trademark is not how it translates.
 

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